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Social Media Optimization (SMO)

Social Media Optimization

You may have heard a lot about Social Media Optimization and may even be implementing it here and there, but are you truly driving results? Once we understand the desired objective, we choose tactics wisely, while cognizant of what actions will influence the desired outcome with the most impact. Many can tackle social media optimisation, but few approach it like TopRank Online Marketing.

TopRank can help you climb the social media mountain by first developing an SMO (Social Media Optimization) strategy. Next, we work with you to identify desired outcomes - i.e. inquiries, traffic/page views, sales, reputation, influence, credibility, charity.

Social Media Optimization is characterised by communities that allow users to do many or all of the following:

  • Create profiles/accounts
  • Grow a network of colleagues/friends
  • Collaborate with other community members
  • Submit content
  • Vote on content
  • Tag content
  • Comment on content

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